why Indian coffee culture isn’t growing?

 

 

India coffee growing regions are concentrated in the southern part of the country, the northern region of India is still habitual to tea drinking. 

myth

although the coffee production is concentrated in the southern states of india, all parts of india are exposed to coffee in some way of the other. either be cafe coffee day, nestle instant coffee or recently open tata starbucks. the habit of tea drink itself is not a challenge, but how we consume it! as you might notice that tea or any caffeinated beverage in india is usually consumed with milk or sugar. sometimes combination of both. this is the challenge, the palate request addition to the original flavors of the bean.
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due to prevalence in our palate of this addition to coffee, coffee retailers and cafes adjust their beverages to sugary milky latte; that honestly we grew up with. at a young age, my image of coffee or tea was that of a base, that is edible only after milk or cream is added to it.

tea is not the hurdle, you will notice traditional tea drinking nation such as united kingdom or japan take very well to coffee. that’s due to the way it is consumed. australia is soo good at the art of specialty coffee, even starbucks could not survive there!

a minor reason why coffee is unplatable without milk is due to the variety. robusta is a great variety for coffee farmer. it is rust-resistant and requires less to produce more, even has higher caffeine content. almost twice that of the only other major varietal, arabica. that is why most of the coffee you drink in india is so sharp and bitter, it is robusta. robusta is the most grown variety all over the world and in india.

lastly, even when arabica is presented to us in cafes like starbucks, you may not like it. one, the way it is brewed. try out tata starbucks americano/ straight black / black, you will notice that it brewed on the espresso machine. with fine grinds. at really high temperature. and more. if you try it out in one of the specialty store, you might be genuinely surprised with the gentle coffee taste.

that is a long chain of hurdles that contribute to the slow pace of indian coffee scene , that originates with the bright taste of straight black coffee.

India produces 5% of the world's coffee but around 80% of the best coffee is being exported.

true, but not what you think…

India is the seventh largest producer in the world and exports 80% of the coffee. then we have to read between the pages. 70% of it is robusta, great for production and farmer. that’s why indian government promotes it, research it and allocate land for it. we have to think about all sides here, let’s not call robusta the devil.

the rest of the arabica, is usually shipped out. true. one big reasons is the quality, demand and price. quality of indian arabica is high, there some great varietal like s.795. if that was not enough, we have the famed monsoon malabar. a legacy product, that require tremendous effort to make and yields low output. lastly, some heavy coffee drinking countries in europe are willing to pay for this quality and hard work. great for the farmer’s and estates.

it makes sense business-wise to send all this great coffee to the highest bidder. oh! did i mention that all coffee lots are auctioned, not sold at fixed prices. there, you see why india exports 80% of its best coffee ( monsoon malabar , mysore nuggets and arabica aa)

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India has 100%+ import duty on green coffee which makes the foreign coffee twice the price, hence limiting the exposure of Indian public to other varieties of coffee. 

true

if you are following this blog, then by now you can understand that indian government is protecting the interest of indian farmers. this high duty is to insure that there interests are not devalued at home.

also to make sure that coffee retail stores and roasters, like us, give preference to indian grown coffee. honestly, if these regulation were not there, coffee regions like colombia, brazil, vietnam and kenya can easily undermine the indian coffee farmer. on the otherhand, the reason why other countries our competitive is due to open market policies.

Prices of coffee equipment in India is high, almost all the products related to coffee are imported. Like the Hario equipment or the Probat roaster.

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now you probably wondering,”wow, i cannot afford this leisurely pursuit… i have to go a big city, find a specialty roaster, get a cup of coffee and wait a month to visit it again. wait! why don’t i buy the equipment to brew at home. buy the roasted beans. i have hot water!… i can do this”

somebody sitting the ministry of commerce heard your voice, and the first thing they checked where was the 80% of supply for the “pursuit” supplied from. not india! stamp duty. make it expensive, so that indian producers can manufacture the same equipment in india.

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that’s a good difference of 100%+ , “¥294” is roughly rupees 200. i did not include the gst yet!

great intention, unfortunately it does the reverse. this is another big reason why you cannot enjoy that cup… that bright cup with sweet aroma. that cup that feels like a sweet sensation left on your tongue. then after twenty minutes , you feel ready. ready for the day.

as soon as you find out that this is going to cost you money, and you have to travel, you have to make an effort to get there. yes, we are so exhausted reading this sad article.

that’s why kafeido is macro-roaster. we use small batch equipment. we use just-in-time inventories. we show you how we do it. you do not have to travel, especially now with coivd-19 chasing you around. the beans we sourced, are the best. we charge for them. you will get good 10 cups from a bean purchase.

more than that, we want you to know that coffee has it’s own taste. you can explore them. we are there for you, in this journey.

enjoy your coffee!